It creates a cohesive and recognizable brand presence. It enhances your brand recognition, creates a professional look, and evokes emotions that align with your brand’s identity. 

Choose a palette AND pick colors that reflect your brand. Flexibly apply the scheme to different content types. This approach ensures your social media feeds look polished and are instantly recognizable. 

Remember, a well-thought-out color scheme is more than just aesthetics; it's a powerful tool in your branding arsenal that can significantly impact how your audience perceives and engages with your content.